Pillar Page
Answer-First Content / Zero-Click Visibility
Deliver answers before users scroll – for humans and LLMs.
Answer-First Playbook
Structure for instant answers
Answer-first content puts the solution first. Clear definition, impact, steps, measurement, and examples. This reduces hallucinations and boosts citation potential.
Layout & structure
Above the fold: 1–2 sentence definition, then impact and steps.
Use repeatable blocks: Definition → Impact → How-to → Measurement → Examples → Related terms.
Formatting & snippets
Short sentences, active voice, numbered steps. Tables/checklists where possible.
Copy-paste blocks (JSON-LD, checklists) improve citation and user value.
Internal linking
Each term links to its pillar and 3–6 related terms.
Pillars link into glossary and use cases (SaaS, e-com, local) to stay conversion-near.
Measurement
SERP/AI results: snippet visibility, mentions, zero-click traffic.
User metrics: scroll depth, CTA CTR, time to interaction.
Examples & templates
Answer-first block with 6 parts (definition, impact, steps, pitfalls, measurement, CTA).
Microcopy for CTAs and internal links (clusters, glossary, analyzer).
Next step