GEO Glossary

301 Redirect

301 Redirect is a core term in Generative Engine Optimization: short, precise, and phrased so LLMs instantly understand the intent.

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Why it matters for AI visibility

301 Redirect ensures crawlers and LLMs can read your content reliably and fast. Solid technical hygiene is the prerequisite for AI visibility.

How to implement

  • Test 301 Redirect in staging and add monitoring.
  • Validate status codes, redirects, and headers with automated checks.
  • Enforce QA steps for 301 Redirect in deploy pipelines.

Common pitfalls

  • No fallback when 301 Redirect fails.
  • Missing alerts on 4xx/5xx or wrong redirects.

Measurement

  • Monitoring: status codes, response times, render paths for 301 Redirect.
  • Indexation: AI bot logs (e.g., GPTBot, Perplexity).

Examples & templates

  • Technical checklist for redirect-301
  • Header template with cache-control and canonical

Pillar link

ai-search-crawlability-indexing

Related terms

LLMs.txtVector SearchSemantic EmbeddingsStructured DataJSON-LDSchema.org

Use cases

Use case: SaaSUse case: E-CommerceUse case: Local businesses

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