Case Study · First Measurement

0% AI visibility: what a first measurement really shows

Berlin social media agency famefact — the team behind GEO Tool — measured itself. The result is uncomfortable, honest, and exactly why this tool exists.

As of: July 12, 2026

0 of 5

money questions in which famefact was mentioned

17

sources ChatGPT cited instead

100%

of measurements live-verified on the real ChatGPT search

How the measurement was set up

GEO Tool generated money questions for famefact.com — questions purchase-ready customers ask an AI. 5 of them were measured live-verified on the real ChatGPT search. Three examples from the measurement:

  • Which options exist for our marketing automation needs, and how do they differ in price?
  • Which providers have the best reviews for customer service and support?
  • Is there a way to objectively compare the value for money of different SaaS providers?

The result, unvarnished

famefact was not mentioned in any of the 5 answers. Instead, ChatGPT cited 17 other sources and recommended concrete providers. An original excerpt from one of the stored answers (German query):

„Für Marketingautomatisierung gibt es je nach Unternehmensgröße und Fokus verschiedene Optionen: HubSpot bietet einen kostenlosen Einstieg …“

Transparency: All numbers on this page come from real, live-verified measurements — no estimates, no extrapolations. How we measure is openly documented in our methodology. This page will be updated as the measurement series progresses.

Three takeaways from the first measurement

Invisibility is the default — even for professionals

famefact has run social media marketing since 2009 for brands like Carado, Bertelsmann and AOK. Still: zero mentions on its own audience’s money questions. If you don’t optimize specifically for AI answers, you don’t appear in them — classic marketing experience doesn’t protect you.

The AI already recommends — just someone else

The 17 cited sources show: ChatGPT already answers these purchase questions concretely, with names and links. Every answer without you is a recommendation for someone else.

Measure first, then optimize

The first measurement produces the work plan: define target pages for the money questions, build answer-first content, and use daily monitoring to see when the first mention arrives. Without a baseline, every action is a blind flight.

How visible are you in AI answers?

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