Methodology
How GEO Tool measures your AI visibility
Many tools show estimates. GEO Tool shows measurements: real queries on real AI surfaces, each one with a verifiable provenance label. Whatever was not measured is not displayed — full stop.
Five principles that separate us from estimation tools
Real queries on verified surfaces
Every visibility measurement asks a real money question on a real AI search surface — ChatGPT search, Google Gemini and Perplexity. No simulation, no "this is roughly what the answer would look like".
Provenance for every measurement
Every single measurement carries a provenance label. Only live-verified measurements enter your KPIs — everything else is marked as pending and never counted.
No made-up numbers
Days without a measurement are not filled with invented curves. A trend is built exclusively from checks that actually ran — even if that makes the chart look boring at times.
Traceable down to the answer
For every measurement we store the answer excerpt, the cited sources, your rank and the competitors mentioned. You can trace every KPI back to the concrete AI answer.
Honest separation: signals vs. measurement
The free website check inspects technical and content GEO signals of your page. The real visibility measurement — are you mentioned in AI answers? — runs in the workspace. We never mix the two.
What a single measurement contains
Money question
A question a purchase-ready customer would ask an AI — e.g. "Which provider for X is the best?"
Real AI answer
The question is asked on the real search surface; the full answer is stored.
Evaluation
Are you mentioned? At which position? Which sources does the AI cite? Which competitors show up?
History
Every measurement lands in your history — so you can see whether actions work instead of guessing.
Methodology FAQ
What does "live-verified" mean?
The measurement was demonstrably executed on the real AI search surface and the answer originates from that concrete query. Measurements without this proof never enter your KPIs.
How often do you measure?
ChatGPT is measured daily; Google Gemini and Perplexity as regular deep measurements. Manually triggered measurements always run across all engines.
Why do results fluctuate between measurements?
AI answers are not deterministic — the same question can produce different answers. That is exactly why we measure repeatedly and show the history instead of a single snapshot.
How does the free check differ from the visibility measurement?
The free check analyses your website for GEO signals (structure, schema, content, crawler access). The visibility measurement in the workspace asks real questions on real AI search surfaces and checks whether you appear in the answers.
Measurements instead of gut feeling.
Start with the free GEO check of your website — in under a minute, no sign-up required.
Start the free GEO check