Press & Media

Press & Media

Researching generative search, AI visibility or the future of SEO? This page holds the contacts, logos, citation rules and everything a newsroom needs for a clean publication.

Send a press enquiryOpen the brand kit

Press contact

Contact

Tobias Sander

Managing director, track by track GmbH; co-initiator of geo-tool.com

hi@geo-tool.com+49 30 21923869

Please state outlet, topic and your deadline in the first email - you will get a firm yes or no instead of a follow-up question.

GEO Talk, podcast & content

Thomas Sander

Head of Growth & Creative Strategy, co-founder of geo-tool.com

thomas.sander@famefact.comProfile and podcast episodes

For questions about the GEO Talk podcast, videos and press releases.

Topics we speak on

Generative Engine Optimization (GEO)

How companies surface in AI answers from ChatGPT, Google Gemini and Perplexity - and why that is not the same as ranking first on Google.

AI search in B2B purchasing

How buyers and decision makers pre-select suppliers via AI assistants today, and which sources get cited along the way.

Measurement instead of gut feeling

What can seriously be measured about AI visibility, where the limits are, and how to spot an estimation tool.

Regional and editorial sources

Why trade media, directories and regional publications are gaining weight in AI answers.

About geo-tool.com

geo-tool.com ist eine GEO-Analyseplattform für den deutschsprachigen Raum. Das Tool zeigt, wie sichtbar Websites in KI-Suchmaschinen wie ChatGPT, Perplexity und Gemini sind, und liefert konkrete Handlungsempfehlungen.

geo-tool.com is operated by track by track GmbH, Berlin.

The paragraph above is the official German boilerplate; it is the text we use verbatim in our German press releases.

Press releases

Official announcements from geo-tool.com, newest first. German.

GEO Tool in the media

Verified coverage - this list only grows with articles we can link to.

Regio ManagerSEO-Agenturen15 September 2026German

„GEO löst SEO nicht ab – es dockt daran an"

Interview with Tobias Sander on GEO in B2B purchasing, AI agents as researchers, and the growing weight of regional sources.

Read the interview by Maximilian Lange

Brand kit & logos

The complete style guide is publicly available at brand.geo-tool.com, including logo downloads. Please use only the variants provided there.

What the brand kit holds

  • Logo as SVG and transparent PNG, including compact and dark-mode variants
  • Binding colour values: Geo Green #A8E06A, AI Violet #8B3FCA, Void Black #060606
  • Type system (Futura for headlines, Open Sans for body copy)
  • Minimum sizes, clearspace and documented logo don’ts
brand.geo-tool.com

Spelling & citation rules

Product name
"GEO Tool" in copy, "geo-tool.com" as the domain. Not "Geotool" or "GeoTool".
Abbreviation
GEO stands for Generative Engine Optimization - please spell it out on first mention to avoid confusion with geodata.
Company
The operator is track by track GmbH, Berlin. The company name is written in lower case.
Figures from the tool
Please always cite with measurement period and AI system, e.g. "ChatGPT, measured on 15 September 2026".

How an enquiry works

So you can plan: this is what we deliver and what we do not - regardless of how neatly a figure would fit the story.

What we provide

  • Quotable statements and background briefings - at short notice and by phone if needed.
  • Real measurement data from runs that actually happened on ChatGPT, Google Gemini and Perplexity, including a description of the method.
  • A sample measurement for an industry or question you name, schedule permitting.
  • Logos, product screenshots and print-quality press photos on request.

What we do not provide

  • No estimated or extrapolated figures. What was not measured is not quoted as a number.
  • No market-share or market-size claims without a named source.
  • No customer data and no third-party measurements without their explicit approval.
  • No quotes in exchange for advertising bookings or any other consideration.

Why so strict? It is documented in our methodology.

Company facts & boilerplate

Fact sheet

Product
GEO Tool (geo-tool.com)
Operator
track by track GmbH
Registered office
Schliemannstraße 23, 10437 Berlin, Germany
Managing director
Tobias Sander
AI systems measured
ChatGPT, Google Gemini, Perplexity
Data residency
EU, cookie-free analytics (Plausible)

Full commercial register details in the legal notice.

Short boilerplate (approx. 45 words)

GEO Tool is a Berlin-based tool for Generative Engine Optimization: it measures whether and how companies appear in answers from ChatGPT, Google Gemini and Perplexity, and derives concrete actions from that. It is operated by track by track GmbH.

Long boilerplate (approx. 110 words)

GEO Tool (geo-tool.com) is a tool for Generative Engine Optimization (GEO) - the visibility of companies in AI-powered search. Instead of estimating rankings, GEO Tool asks real purchase-relevant questions on ChatGPT, Google Gemini and Perplexity, stores the full answers including cited sources, and evaluates whether, in which position and alongside which competitors a company is mentioned. Every metric can be traced back to the concrete AI answer; days without a measurement are never filled with extrapolated values. GEO Tool is operated by track by track GmbH in Berlin, with data held in the EU.

Both texts are cleared for verbatim use in press coverage.

Need a figure for your story?

Name the industry and the question - we run the measurement and deliver the result with a note on the method, even when it turns out unspectacular.

Send a press enquiryRead the methodology