Press & Media
Press & Media
Researching generative search, AI visibility or the future of SEO? This page holds the contacts, logos, citation rules and everything a newsroom needs for a clean publication.
Press contact
Contact
Tobias Sander
Managing director, track by track GmbH; co-initiator of geo-tool.com
Please state outlet, topic and your deadline in the first email — you will get a firm yes or no instead of a follow-up question.
Topics we speak on
Generative Engine Optimization (GEO)
How companies surface in AI answers from ChatGPT, Google Gemini and Perplexity — and why that is not the same as ranking first on Google.
AI search in B2B purchasing
How buyers and decision makers pre-select suppliers via AI assistants today, and which sources get cited along the way.
Measurement instead of gut feeling
What can seriously be measured about AI visibility, where the limits are, and how to spot an estimation tool.
Regional and editorial sources
Why trade media, directories and regional publications are gaining weight in AI answers.
GEO Tool in the media
Verified coverage — this list only grows with articles we can link to.
Brand kit & logos
The complete style guide is publicly available at brand.geo-tool.com, including logo downloads. Please use only the variants provided there.
What the brand kit holds
- Logo as SVG and transparent PNG, including compact and dark-mode variants
- Binding colour values: Geo Green #A8E06A, AI Violet #8B3FCA, Void Black #060606
- Type system (Futura for headlines, Open Sans for body copy)
- Minimum sizes, clearspace and documented logo don’ts
Spelling & citation rules
- Product name
- "GEO Tool" in copy, "geo-tool.com" as the domain. Not "Geotool" or "GeoTool".
- Abbreviation
- GEO stands for Generative Engine Optimization — please spell it out on first mention to avoid confusion with geodata.
- Company
- The operator is track by track GmbH, Berlin. The company name is written in lower case.
- Figures from the tool
- Please always cite with measurement period and AI system, e.g. "ChatGPT, measured on 15 September 2026".
How an enquiry works
So you can plan: this is what we deliver and what we do not — regardless of how neatly a figure would fit the story.
What we provide
- Quotable statements and background briefings — at short notice and by phone if needed.
- Real measurement data from runs that actually happened on ChatGPT, Google Gemini and Perplexity, including a description of the method.
- A sample measurement for an industry or question you name, schedule permitting.
- Logos, product screenshots and print-quality press photos on request.
What we do not provide
- No estimated or extrapolated figures. What was not measured is not quoted as a number.
- No market-share or market-size claims without a named source.
- No customer data and no third-party measurements without their explicit approval.
- No quotes in exchange for advertising bookings or any other consideration.
Why so strict? It is documented in our methodology.
Company facts & boilerplate
Fact sheet
- Product
- GEO Tool (geo-tool.com)
- Operator
- track by track GmbH
- Registered office
- Schliemannstraße 23, 10437 Berlin, Germany
- Managing director
- Tobias Sander
- AI systems measured
- ChatGPT, Google Gemini, Perplexity
- Data residency
- EU, cookie-free analytics (Plausible)
Full commercial register details in the legal notice.
Short boilerplate (approx. 45 words)
GEO Tool is a Berlin-based tool for Generative Engine Optimization: it measures whether and how companies appear in answers from ChatGPT, Google Gemini and Perplexity, and derives concrete actions from that. It is operated by track by track GmbH.
Long boilerplate (approx. 110 words)
GEO Tool (geo-tool.com) is a tool for Generative Engine Optimization (GEO) — the visibility of companies in AI-powered search. Instead of estimating rankings, GEO Tool asks real purchase-relevant questions on ChatGPT, Google Gemini and Perplexity, stores the full answers including cited sources, and evaluates whether, in which position and alongside which competitors a company is mentioned. Every metric can be traced back to the concrete AI answer; days without a measurement are never filled with extrapolated values. GEO Tool is operated by track by track GmbH in Berlin, with data held in the EU.
Both texts are cleared for verbatim use in press coverage.
Need a figure for your story?
Name the industry and the question — we run the measurement and deliver the result with a note on the method, even when it turns out unspectacular.