GEO Agency
GEO Agency for Visibility in ChatGPT, Perplexity and Google AI
A GEO agency makes sure AI systems can find, understand and cite your company. The difference from a monitoring subscription: measuring shows the gap, implementation closes it. We work from Berlin across German-speaking and European markets.
What a GEO agency actually does
Most of the work is unglamorous, which is exactly why it works. Anyone selling you a dashboard first is selling the diagnosis rather than the treatment.
- Open crawler access: robots.txt, firewall, bot protection, rendering
- Build answer blocks: make the 20 questions your sales team hears citable
- Clean up the entity: company facts, Schema.org, directories without contradictions
- Work the source landscape: appear where your category answers are built from
How to identify a good GEO agency
The field is two years old, and so are many of the providers. Four questions separate reliably.
- Is technical access checked first — or is content sold immediately?
- Is share of answers measured across many runs, or shown as one screenshot?
- Can they name the third-party sources dominating your category?
- Does traditional SEO stay in the plan, or is it declared dead?
Agency, tool, or in-house?
Not every company needs an agency. An honest split by starting point.
- In-house: clear niche, someone with site access, roughly 30 hours per quarter
- Tool: continuous tracking across markets, foundations already sound
- Agency: no technical contact, several languages or locations, time pressure
- Combined: agency for the build, tool for the control afterwards
Selection criteria for a GEO agency
| Criterion | Good answer | Warning sign |
|---|---|---|
| First step | Technical access and status analysis | An immediate content package |
| Measurement | Share across many runs | A screenshot of one AI answer |
| Engines | Names which are measured and why | "All AI systems" |
| Relation to SEO | Additive, foundations stay | "SEO is dead" |
| Deliverable | Implementation list with owners | A monthly PDF report |
Frequently Asked Questions
How much does a GEO agency cost?
It depends on scope, languages and markets. A one-off audit with an implementation plan starts in the low four-figure range; ongoing work is quoted as a monthly package. You get a binding quote after a short scoping call.
What is the difference between a GEO agency and an SEO agency?
Around seventy percent of the technical work is identical. Four things are new: citable answer blocks instead of comprehensive topic pages, a contradiction-free entity, active work on the third-party sources AI answers are built from, and measurement by share rather than position.
Where are you based?
Berlin, Germany (track by track GmbH). GEO work is location-independent — crawler access, content and entity signals are handled remotely. Where local visibility matters, the Google Business Profile is part of the scope.
How long until GEO work shows results?
Technical fixes take effect within weeks; content and entity work over months. One quarter is the realistic horizon for first visible change.
Do I also need a monitoring tool?
Not at the start. Until the foundations hold, a subscription measures a zero whose cause you already know. A tool becomes worthwhile once several markets or product lines need continuous tracking.
Turn query data into next steps.
Start with the free check or let the technical GEO signals be implemented directly. How we measure: our methodology.
Start the free GEO Score