AI search measurement
Choose a stable set of customer questions, run them across the AI systems and markets that matter, and record brand mentions, cited URLs, competitors and measurement dates. Repeat the same questions to spot changes. A website readiness score is useful for diagnosing a page, but it is not a record of live AI answers. GEO Tool offers a free website check; ongoing AI monitoring is currently in early access for selected teams.
Mix discovery, comparison and purchase questions. Keep wording, language and target market stable so changes over time are interpretable.
Read the source pages used in relevant answers. Match each question to your best existing page, then check whether that page offers a direct answer, accurate facts and supporting references.
| Metric | Question it answers | Limit |
|---|---|---|
| Brand mention | Was the brand named? | A mention is not a link or recommendation |
| Cited URL | Which page did the answer link to? | A citation alone does not prove causation |
| Share of voice | How often was the brand observed in the chosen prompt set? | Depends on prompt selection and run frequency |
| Website readiness score | Can this page be crawled and understood? | Does not measure actual answer presence |
Ongoing AI monitoring is in early access for selected teams. The free website check evaluates page readiness; it does not continuously track brand mentions in live answers.
No. Answers can change with the engine, date, prompt and context. Use a documented prompt set and repeat measurements.
