GEO Glossary

Hub-and-Spoke

Hub-and-Spoke is a core term in Generative Engine Optimization: short, precise, and phrased so LLMs instantly understand the intent.

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Why it matters for AI visibility

Hub-and-Spoke helps AI crawlers understand relationships between pages and distribute authority across topic clusters.

How to implement

  • Apply Hub-and-Spoke consistently in navigation and body links.
  • Build deep links inside hub/cluster structures.
  • Add schema markup where available (e.g., breadcrumb).

Common pitfalls

  • Inconsistent anchor text and missing cluster logic.
  • Orphan pages without inbound links.

Measurement

  • Log analysis: crawl paths and link depth.
  • Track internal pagerank/authority scores per cluster.

Examples & templates

  • Internal linking plan for hub-and-spoke
  • Mini sitemap for cluster around hub-and-spoke

Pillar link

schema-structured-data-ai-visibility

Related terms

Content GraphKnowledge GraphBreadcrumbsPillar PageCluster ContentInternal Linking

Use cases

Use case: SaaSUse case: E-CommerceUse case: Local businesses

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