30 Claude Code Skills for SEO, AEO and GEO: The List

Ready-made, freely available skills can help you use Claude Code for SEO. The largest collection covered here is the open-source project claude-seo, with skills for audits, technical SEO, schema, content and GEO. It is joined by geo-seo-claude for AI visibility and the SEO skills in marketingskills. This list covers 30 real skills, with their repository, purpose and invocation. Repository review: 28 September 2026. Each entry was checked on GitHub for the German edition; the descriptions reflect what the repositories themselves state.

The list was rebuilt from scratch in September 2026 and now includes only skills that can be verified in a public repository.

What is a Claude Code skill?

According to Anthropic, a skill is a folder containing a SKILL.md file that bundles instructions and, optionally, scripts or templates. Claude loads its contents when a request matches the skill's description. In Claude Code, you can also invoke skills with slash commands (Claude Code skills documentation, Agent Skills Overview). Our guide to automating SEO audits with Claude skills explains how to create your own audit skill and feed it Search Console data. This article focuses on existing skills you can install.

The three collections at a glance

An installation script run with curl | bash executes someone else's code on your computer. Download and read it first.

Technical SEO: 11 skills

Avoid installing two skills with the same name in parallel, such as seo-audit from two different repositories. Claude selects skills based on their descriptions, and two similar descriptions make selection unpredictable. Choose one collection for each task.

Content and AEO: 7 skills

Here, AEO (Answer Engine Optimization) means structuring content so search engines and answer systems can extract a clear answer. The following skills work on content, search intent and topic structure.

GEO and AI visibility: 10 skills

GEO (Generative Engine Optimization) aims to have your content cited as a source in answers from ChatGPT, Perplexity, Gemini or Google AI Overviews. The term comes from “GEO: Generative Engine Optimization” by Aggarwal et al. (2023).

Scores such as “citability from 0 to 100” are assessments made by the individual skill. They do not measure whether ChatGPT or Perplexity actually cites your page. Only measurements with real prompts can show whether you appear in AI answers. You can check AI crawler access without installing anything using our free AI Crawler Check.

Data and custom skills: 2 skills

seo-google requires your own Google API credentials. Without connected data sources, skills cannot supply search volumes, rankings or backlinks. They analyze what they can retrieve or what you provide.

Five checks before installing a skill

Skills can call tools and execute code. Anthropic therefore recommends using skills only from trusted sources and reviewing third-party skills first. Here is how we approach a new SEO skill:

1. Read SKILL.md: What does description say, and which tools does allowed-tools permit? A read-only audit does not need write access.
2. Inspect the scripts: If the folder contains Python or shell scripts, check which servers they contact and whether they send data outside your environment.
3. Avoid overlaps: Use one skill per task so similar descriptions do not compete.
4. Start with a test page: Choose a URL with problems you already know. A skill that finds them is useful; one that reports problems that do not exist is not.
5. Spot-check against the source: Verify three findings in the page source or Search Console before making changes.

An example workflow for one page

This workflow combines three skills to produce an actionable list:

/seo technical https://www.example.com/services
/seo schema https://www.example.com/services
/geo citability https://www.example.com/services

Then ask in the same session: “Summarize the three results in a table: issue, evidence location, action and effort. Include only findings that can be verified in the page source.” The last sentence matters because language models can add plausible but unsupported findings.

If you would rather have someone handle the analysis, our GEO audit checks your website's technical setup, content and AI visibility using real measurements. Pricing is available on request.