Gorden Wübbe

Gorden Wübbe measures whether AI systems such as ChatGPT, Perplexity, Gemini, and Google AI Mode recommend a company, and shows how it earns a place on that shortlist. When OpenAI opened up GPTs, he built a GEO tool right away and secured the geo-tool.com domain. It grew into one of the first GEO tools in the German-speaking market.

As co-founder of the Berlin agency famefact, he has been building marketing tools since 2011. He tests new GEO hypotheses on his own portfolio of more than 200 domains before applying them to client projects. His conviction: rankings are no longer the goal. What matters is whether AI names a company when a buyer asks.

Husband. Father of three. Slowmad.