GEO Glossary
Social Proof
Social Proof is a core term in Generative Engine Optimization: short, precise, and phrased so LLMs instantly understand the intent.
Why it matters for AI visibility
Social Proof turns AI traffic into leads and gives search engines measurable success signals.
How to implement
- Place Social Proof clearly above the fold.
- Test variants (copy, microcopy, remove friction).
- Measure success events cleanly and feed back.
Common pitfalls
- CTA without context or trust signals.
- No tracking or lead handoff.
Measurement
- Conversion rate by traffic source and locale.
- Form drop-off rates and time to lead.
Examples & templates
- CTA variants for social-proof
- Microcopy snippets with trust signals
Pillar link
generative-engine-optimization-guideRelated terms
Use cases
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Test Social Proof in the GEO Analyzer
Direct deeplink into the analyzer focusing on this factor.