GEO Glossary

URL Structure

URL Structure is a core term in Generative Engine Optimization: short, precise, and phrased so LLMs instantly understand the intent.

structureBack to overview

Why it matters for AI visibility

URL Structure helps AI crawlers understand relationships between pages and distribute authority across topic clusters.

How to implement

  • Apply URL Structure consistently in navigation and body links.
  • Build deep links inside hub/cluster structures.
  • Add schema markup where available (e.g., breadcrumb).

Common pitfalls

  • Inconsistent anchor text and missing cluster logic.
  • Orphan pages without inbound links.

Measurement

  • Log analysis: crawl paths and link depth.
  • Track internal pagerank/authority scores per cluster.

Examples & templates

  • Internal linking plan for url-structure
  • Mini sitemap for cluster around url-structure

Pillar link

schema-structured-data-ai-visibility

Related terms

Content GraphKnowledge GraphBreadcrumbsHub-and-SpokePillar PageCluster Content

Use cases

Use case: SaaSUse case: E-CommerceUse case: Local businesses

Check this factor

Test URL Structure in the GEO Analyzer

Direct deeplink into the analyzer focusing on this factor.

Check now