GEO Tool vs Profound
GEO Tool vs Profound: Enterprise Platform, or Measuring and Fixing
Profound is the enterprise platform among AI visibility tools: in our AI Visibility Index, AI assistants name it in 25 of 48 answers, us in 2 of 48. Since October 2026 it no longer lists a self-serve plan, only a free trial and Enterprise pricing on request. GEO Tool has a published entry price and closes the gaps with its Autopilot. We run GEO Tool ourselves, so read this comparison with that in mind.
The difference in one sentence
Profound measures AI visibility for large brands across up to nine AI systems and offers agents and analytics for enterprise teams. GEO Tool measures five AI systems, then drafts the missing pages and updates for approval, at a published price.
When Profound is the better pick
For large, international brands with budget for an enterprise contract, Profound is the stronger choice. It covers more AI systems and meets enterprise requirements such as SSO and SOC 2.
- Up to 9 AI systems, including Google AI Mode and Microsoft Copilot
- SSO/SAML and SOC 2 for corporate IT
- Agents and analytics for whole marketing teams
- Far better known among AI assistants
When GEO Tool is the better pick
For mid-sized teams that want to start with a fixed budget and have nobody to close the gaps themselves. The Autopilot derives from the measurement which page is missing or needs work, and prepares it for approval.
- Published entry price instead of a sales process
- Drafts for new pages and updates, handed over after approval
- Database in Frankfurt, DPA available
- Free technical check without signup
How we compared
Profound prices come from the provider’s pricing page on 14 Oct 2026. Features come from that page and our review; we do not claim what is not stated there. Index numbers come from our AI Visibility Index of 14 Oct 2026.
- Not assessed: measurement accuracy of either tool. That would need identical prompts over weeks
- Prices change. Check the provider’s page before deciding
- We run GEO Tool ourselves
GEO Tool vs Profound (Profound prices checked 14 Oct 2026)
| Profound | GEO Tool | |
|---|---|---|
| Entry price | No self-serve plan; free trial, then Enterprise on request | Autopilot from $229/month |
| Free trial | 7 days, 50 prompts daily, ChatGPT, Gemini, Google AI Overviews | Free technical check without signup |
| AI systems | Up to 9 on Enterprise | ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude. Not covered: Google AI Mode, Microsoft Copilot |
| Enterprise features | SSO/SAML, SOC 2, agents for the whole team, dedicated support | Agency and Enterprise on request |
| After the measurement | Analytics and agents; changes to the website stay with your team | Autopilot drafts new pages and updates and hands them to WordPress or GitHub (beta) after approval |
| Base and data | USA | Berlin (DE), database in Frankfurt, DPA |
| Mentions in AI Visibility Index 10/2026 | 25 of 48 answers | 2 of 48 answers |
Frequently Asked Questions
Is GEO Tool an alternative to Profound?
Yes, for mid-sized teams that want to start at a published price and have the gaps implemented. For large brands with enterprise requirements such as SSO and SOC 2 and many AI systems, Profound is the better fit.
How much does Profound cost?
According to its pricing page on 14 Oct 2026 there is a free 7-day trial and Enterprise pricing on request. The former Starter and Growth plans are no longer listed.
How much does GEO Tool cost?
The technical check is free. The Autopilot with measurement and implementation starts at $229 per month; agency and enterprise plans on request.
Which tool do AI assistants name more often?
Profound, by a wide margin: in our AI Visibility Index of October 2026, Profound appears in 25 of 48 answers, GEO Tool in 2 of 48.
Turn query data into next steps.
Start with the free check or let the technical GEO signals be implemented directly. How we measure: our methodology.
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